Kõigi Eesti was launched by a group of concerned Estonian people. That includes Estonians, Estonian Russians, artists, actors, foreign specialists living in Estonia, entrepreneurs, women, men, young people, older people, representatives of different Estonian communities. Since its launch on Sunday, more than 27,000 people have joined the Kõigi Eesti movement. There are over 1,400 members in the organizing group, 20+ of whom coordinated the creation of the Facebook page and the imagery associated with the campaign. Kõigi Eesti is not affiliated with, or a representative of, any political party. It’s a grassroots movement of people with a shared concern for Estonia.

Initiators include

Marko Russiver, Silver Tambur, Karen K Burns, Joao Rei, Julia Tomberg, Ave Tampere, Stewart Johnson, Maria Magdaleena Lamp, Tõnu Runnel, Jana Gashkova, Karoli Hindriks, Ragnar Sass, Rasmus Kaljujärv, Indrek Kasela, Allan Martinson, Margit Keerdo-Dawson, Rein Raud, Dea Martinjonis, Jevgeni Kabanov, Märt Avandi, Kristjan Lepik, Annika Lepp, Devyn Alyss, Mari Seth, Rando Kauge, Uve Poom, Reelika Virunurm, Nele Plutus, Helene Vetik, Madis Nestor, Tõnis Leht, Hedi Mardisoo, Aimar Aareleid, Victoria Saue, Sören Tiitsmann, Villu Arak, Kristiina Raud, Darja Saar, Mihkel Sirelpuu, Mirjam Matiisen, Urve Eslas, Marko Saue, Aleksander Valdmann, Martin Henk, Ken Saburi, Kristi Roost, Arnaud Castaignet.